People know "those red, white and blue popsicles." Problem is, the category is filled with red, white and blue pops, and, "Popsicle" is a brand... and it's not ours. Bomb Pop is the refreshing treat that puts any summer occasion over the top, delivering the feeling of freedom. 

Declare Your Freezedom with a Bomb Pop. 

For 225 years, Jim Beam's helped our fans toast to special occasions. And we believe a pandemic shouldn't stop our friends and family from celebrating together. That's why we launched the Augmented Reality "Message in a Bottle." Consumers can send personalized messages directly on a bottle of Beam - the first time a spirits brand has used AR tech to let fans customize bottles. It’s the perfect option for celebrating special moments in a safe and responsible - but meaningful - way.

And we're paying it forward to our friends in the hospitality industry, donating $5 - think of it as a tip to your bartender - for every AR message sent to the Restaurant Workers’ Community Foundation Relief Fund.

Our team was tasked with re-launching El Tesoro into the luxury Tequila space. For years the brand felt rugged and rustic - not welcoming. As the founder Carlos always said, “The only wrong way to drink El Tesoro…is to drink it alone.” We took that to heart and created a brand full of light and warmth with a nod to the Mexican heritage. The new look & feel launched on social and at every touch point consumers are met with inviting photography and videos - each product having a unique look & feel.

Discover the magic of La Alteña - El Tesoro, The Art of Tequila.

We needed to get the word out about REDD's new Green Apple flavor that's brewed like a beer but tart like, well, a Granny Smith... So that's who we called upon to be our official spokes-granny for the new product. 

Having a character to play with in the social space was especially fun -- her tart demeanor gave us license to poke fun at our fans and remind the lazy good-for-nothings they should call their mothers once in awhile.

CD: Devon Harris & Tanner Rogers-Goode
AD: Katie Knowlton
CW: Matt Ligeti

Jim Beam, Knob Creek, Booker's and many other storied bourbons come from one distillery in Kentucky. That's the James B. Beam Distilling Co. We launched the brand and created a site for the newly renovated home of Beam Made Bourbons. Visitors can discover all the liquids, meet the family distillers and book a tour.

With no budget and a big ask, you've got to get down and dirty to make an impact. That's just what we did here for Coors Light with #Tailgatedit

Barreled & Boxed by the James B. Beam Distilling Co. brings Beam made bourbon straight to your door. From the best of small batch to the never before bottled, the new direct-to-consumer program delivers some of the Beam family’s most sought-after whiskeys, alongside exclusive content to pair with each sip.

The Jim Beam brand is a global icon, but with countless amounts of campaigns over the years the true values of the Jim Beam family have been lost.

In a series of docu-style videos, we brought to life 7 generations of Jim Beam's rich history through the eyes of their ancestors, distillery workers and close friends. This is an uncut look into the Jim Beam family.

Videos were played during distillery tours and included in our CRM program for whiskey lovers to get an insiders look at the first family of bourbon.

In a world of accelerated disruption, toilet paper has been left behind. No one is asking more from their TP. Until now. New Wavy CleanRipple Texture is truly new news. Bringing Cottonelle and our cheeky humor to the world of innovation. 

We'll invite consumers to Rethink Your Roll and Feel the New Wave of Clean.

Cottonelle is designed to clean you better, so you'll have the confidence to take on anything.

To reinforce this message, we decided to create the biggest display of clean confidence with a game of Bend & Zen (aka Twister). This activation was broadcasted across all channels; including Facebook Live, Instagram Story, & Twitter.

Senior Copywriter: Prashant Nashi

Boursin Cheese is an indulgent, creamy cheese - the center of attention at any party.

No matter what happens party-goers will remember Boursin Was Here.

Copywriter: Matt Ligeti
Photographer: Kelly Allison

Copywriters: Matt Ligeti and Dave Fox

There is a lot of intolerance in the world. Wite Out whites out the mistakes. In this campaign, Wite Out "wites out the wrong" by eliminating the intolerance and corrects it with a kinder message.

Copywriter: John O'Toole