REDD'S APPLE ALE is the official beer of Shark Week. We set out to prove this by creating a series of videos & stills of sharks going for REDD'S in place of bait.
Our creative was featured on Adweek as one of the top brands involved in Shark Week 2015.
CW: Matt Ligeti
While we had planned content ready, we were also monitoring Twitter looking for truly relevant conversations. We used social listening to see what Shark Week conversations were most relevant.
For example, if Great White Sharks was trending, we'd serve up our Great White Shark creative.
