Declare Your Freezedom with a Bomb Pop
People know "those red, white and blue popsicles." Problem is, the category is filled with red, white and blue pops, and, "Popsicle" is a brand... and it's not ours. Bomb Pop is the refreshing treat that puts any summer occasion over the top, delivering the feeling of freedom.
A Snapchat lens kicked off the campaign and was released over 4th of July weekend.
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