Following Oreo's Super Bowl moment in 2013, all eyes were on social on the night of the big game in 2014. While we had planned content ready, we were also monitoring Twitter looking for truly relevant conversations to inject ourselves into. When JCPenney appeared to be tweeting drunk, we had our moment.

Lots of brands decided to chime in, but none had more right to than us, a light beer brand. And we wasted no time in jumping on this opportunity with a quick response that was timely, contextually relevant, and relevant to our product and responsibility messaging.

This tweet proved to be the most retweeted and favorited in the history of Coors Light's Twitter account. It also earned us quite a few earned media impressions.

MASHABLE
HUFFINGTON POST
ADVERTISING AGE
YAHOO! FINANCE
MARKETING LAND
CNBC
BUSINESS INSIDER
THE DAILY DOT
USA TODAY
WASHINGTON BUSINESS JOURNAL

Below is a collection of my favorite examples where we inserted Coors Light into culturally relevant events. From the notorious iPhone "Bend-gate" to popular movie premieres.